Every year, coinciding with Milan’s Games Week, the major e-commerce platforms launch promotional campaigns dedicated to gaming. It’s one of the most anticipated events among Italian gamers for making smart purchases on hardware, peripherals and titles — an occasion worth keeping an eye on if you want to build your game library without emptying your wallet.
What Is Games Week
Games Week is Italy’s main trade fair dedicated to video gaming, held annually in Milan at the Rho exhibition centre. Founded in 2012, the event hosts stands from publishers and developers, playable previews, esports tournaments, cosplay and panels. It’s the sector’s reference point for the Italian public — both enthusiasts and industry professionals alike.
Buying During Promotions: A Winning Strategy
Gaming-dedicated products always cost a bit more — both for the performance required and simply for the aesthetic appeal. Taking advantage of promotional periods is therefore a wise choice, especially for anyone who’s not desperate to have the latest release but is happy to pick up great games at reduced prices.
- Gaming monitors: high refresh rate and low latency make all the difference — prices drop significantly during promotions
- Peripherals: quality mice, mechanical keyboards and headsets are often found in bundles or with significant discounts
- Games: last year’s titles drop dramatically in price during major promotions
- Consoles: rarely discounted, but bundles with included games are common
Where to Find the Deals
Amazon Italy is historically among the most active with dedicated campaigns during Games Week, but it’s not the only one. GameStop, MediaWorld, Euronics and the various digital stores (Steam, PlayStation Store, Xbox Store, Nintendo eShop) all offer deals on a regular basis. The advice is to add desired products to your wishlist and enable price notifications — so you never miss a discount when it drops.
